Rhetoric in the Digital Age

Authors

Gabrijela Kišiček (ed)
University of Zagreb Faculty of Humanities and Social Sciences
https://orcid.org/0000-0002-5055-9609
Davor Nikolić (ed)
University of Zagreb Faculty of Humanities and Social Sciences
https://orcid.org/0000-0003-4962-7798
DOI: https://doi.org/10.17234/9789533793337

Synopsis

Rhetoric in the Digital Age brings together a selection of papers presented at the 9th Rhetoric in Society conference, held in Zagreb in June 2025. The conference theme was chosen to explore the role and status of rhetoric in the contemporary digital era. As an ancient discipline, rhetoric has endured centuries of social change, technological development, and scientific discovery; yet none of these transformations has diminished its relevance or significance. While its institutional standing and pedagogical prominence have fluctuated throughout history, rhetoric has never disappeared from the intellectual landscape.

Today, we are confronted with a range of challenges, including misinformation, fake news, the pervasive influence of social media, and the proliferation of hate speech. In this context, rhetoric proves to be not only relevant but essential for navigating the complexities of the digital environment. Many of the contributions collected in this volume address precisely this point.

Rhetoric in the Digital Age brings together twenty contributions that address the evolving relationship between rhetoric and digital society. The volume highlights the challenges that rhetoric and rhetoricians face in the twenty-first century across a range of domains within public discourse. At the same time, it offers possible responses to these challenges by proposing new analytical tools, exploring modes of engagement with artificial intelligence, and providing historical perspectives on the recurring difficulties rhetoric has encountered over time.

Rhetoric has consistently proven to be a crucial resource in periods of profound social and intellectual transformation. Although it is inevitably shaped by ongoing technological and societal change, there is little doubt that it will remain an essential discipline in the years and centuries to come.

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Author Biographies

Gabrijela Kišiček, University of Zagreb Faculty of Humanities and Social Sciences

An Associate Professor at the Faculty of Humanities and Social Sciences, University of Zagreb. Her research focuses on rhetoric and argumentation, with a particular interest in auditory dimensions of multimodal argumentation. She serves on the governing board of the Argumentation Community of Europe and leads an EU Next Generation project on hate speech. She also has extensive experience as a speech and voice coach for media professionals.

Davor Nikolić, University of Zagreb Faculty of Humanities and Social Sciences

An Associate Professor at the Faculty of Humanities and Social Sciences, University of Zagreb. His primary area of research is folkloristics, with emphasis on rhetorical and stylistical topics. The most recent research is focused on small oral genres (such as proverbs and curses), with special focus on their rhetorical features and use in political discourse.

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Published

4. September 2026.

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Copyright (c) 2026 Authors

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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ISBN-13 (15)

978-953-379-333-7

Publication date (01)

2026